Humans are a predominantly visual species, which is why we receive about 90 percent of all the information about the world through visual stimuli. In fact, the human brain is capable of processing visual information about 60,000 times faster than one coming in verbal or textual form. This is hardly surprising given the fact that our species used vision to survive for eons before we’ve developed writing or even speech.
This is exactly why so many brands and digital marketing experts suggest the use of images and infographics in order to support your content marketing. Still, in order for this to give the absolute best effect, you need to know how to optimize this content format for SEO. Here are a couple of neat tips and tricks to help you out with this.
The keyword is crucial for infographics
Picking the right keyword is crucial for the success of your infographic but so is the place of its implementation. For instance, you can add it to the URL, headline, meta description, H1 heading, image filename or even image alt text. Keep in mind that while crawlers are more sophisticated now than they ever were before, they still have a lot harder time interpreting the image on an infographic than doing so with a traditional text. Due to the fact that you have the privilege of using both, why not just make it easier for them. This way, you’ll get indexed a lot sooner and achieve a higher rank.
Watch out for loading time
If there’s one thing that affects your bounce rate, it’s the loading time of your content. Images that are of particularly high quality or a troublesome format might take forever to load. This will give your audience time to get annoyed and leave. In fact, about 25 percent of your entire audience will leave the page if it fails to load within four seconds. Due to the fact that the bounce rate is an actual Google ranking metric, this could easily spell doom for your SEO attempts. So, try keeping things light and fast.
Keep up with all the changes
One of the most important things worth keeping in mind is the fact that just because a current state of affairs makes it so that your content is optimized, this doesn’t mean that the same thing will remain true in the future. So, you need to keep up with all the trends. For instance, when it comes to SEO optimization, you need to closely track all the changes in Google’s algorithm and all the latest occurrences that affect other platforms like YouTube and Facebook. For this to work, you need to have a credible source of information on your side. Alternatively, you could entrust this to a specialized content marketing agency like Persuaders, thus outsourcing this innovation, as well.
Optimal size and format
The truth is that when it comes to optimizing images for SEO, there are two things that always take priority – the size and format of the image. If the size is too small, chances are that the quality of the image is not that great, which affects your content and, as such, also your SEO efforts. If the image is too large, it can take forever to load and this is a problem that we’ve already discussed. So, try to find some balance between the two. As far as the format goes, JPEG and PNG are your safest bets, even though SVG is amazing for logos and icons.
Make sure that the image is thematically fitting
One of the most important things here is ensuring that the image you use doesn’t disrupt the quality of your content. For this very reason, you need to ensure that you A) have the right to use this particular image and B) that the image itself is thematically connected to the subject of your writing. You just can’t use an image of the Eiffel Tower when the writing about a tour of Sydney and hope for a great result.
The very last thing you need to keep in mind is the fact that this is a skill that you need to pick up as soon as possible. Why? Well, simply because it’s something that you’re going to use on a weekly or even a daily basis. Infographics are becoming more and more common exactly because they’re so engaging and effective. Images, on the other hand, give your content a whole new dimension of efficiency and enhance the immersion into the content that you’re creating. In other words, the sooner you master all of this, the sooner you get to reap the benefits. Thus, you get a far better ROI.